Speaking Your Audience’s Language

As communicators we often talk about the importance of “speaking the same language” as our audience. Our customer Baker Hughes LITERALLY faced this challenge as they looked to engage over 33,000 employees spread across 90 countries, speaking 8 different languages.

They used PollStream’s Multi-Language and Poll-in-Email tools to educate & inform their employees about the company’s generous Employee Stock Purchase Program.

By creating an engaging, relevant and interactive two-way dialogue with their employees – in 8 different languages – enrollment in the stock plan increased 28% with 2200 new participants and nearly 700 existing participants electing to increase their contributions.

A great example of how literally speaking the same language as your employees can have a measurable impact on your business.

I encourage you to read the full story here.

And of course, we’d always love to have a conversation about the work you’re doing. Let’s talk.