What if you built a bridge between your corporate network and your social network? Where would you begin? How would you do it?
You could start the way our customer The Royal Bank of Canada (RBC) did – by engaging your entire workforce.
RBC has invested $50 million in water preservation projects globally as part of The Blue Water Project and has been using our social media platform to share this story with the world.
What began as a series of rich, interactive Quiz Polls to educate the general public about sustainable water use evolved to include RBCs 70,000+ employees in their ‘Adopt a Project’ campaign.
Employees were invited to symbolically ‘adopt’ one of the funded projects and were guided through a quiz to learn more about the Blue Water initiative.
To spread the word, employees were encouraged to then notify friends and family on Facebook about the project they adopted.
The program opened a new communication channel by building a bridge between the corporate network and the social network.
More powerfully, it inexpensively multiplied the reach of RBCs message – more than 130 times – by leveraging the reach of the employee’s network.
If you’re interested, we’d love to tell you more. Contact me.
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November 24, 2010 at 2:34 pm
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[...] other day I wrote about how RBC built a bridge between their corporate network and the social network by engaging their 70,000+ employees as ambassadors for their $50 million corporate social [...]
December 9, 2010 at 2:05 pm
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[...] to “come and interact based on their interests.” We wrote about an amazing example of this recently, when we talked about how RBC engaged their 70,000+ employees as ambassadors for their Blue Water [...]